Cary, NC— The Lucy Daniels Center is proud to announce that Wells Fargo has made a commitment of $10,000 as the Event Sponsor for Bookmarked! 2012.

Bookmarked!, a ten-day festival celebrating the special joys of reading with children, is an extension of Lucy’s Book Club (LBC), the Center’s primary educational outreach program. LBC supports healthy social and emotional growth in young children by encouraging parents to read to them books that approach important developmental themes in a safe and reassuring way. In partnership with more than 250 local child care centers, pediatricians’ offices, and Wake County Public Libraries, LBC reaches more than 30,000 Wake County households annually. Bookmarked!, now in its third year, is expected to draw more than 5,000 attendees to its slate of events.

“We are pleased to have Wells Fargo once again sign on in support of Bookmarked!, Lucy’s Book Club, and the Lucy Daniels Center,” said Dean McCord, chair of the Center’s Board of Directors. “Their continued contribution to our fundraising and outreach efforts helps elevate the impact and quality of the entire event.”  

Wells Fargo, an Event Sponsor during Bookmarked! 2011 as well, has long been a leader in corporate philanthropy and a strong supporter of the Lucy Daniels Center. “We believe that early childhood literacy is the foundation to success in school and in life,” said David Booth, Business Banking Manager and Cary Market President for Wells Fargo . “We are excited to support the festival as it shows children firsthand the joy of discovering a great story.”

Bookmarked! 2012 will run from April 27 – May 6 and includes free public children’s book readings by local celebrity-heroes (police officers, firefighters, news anchors, ballerinas, stage actors, and others), fun activities for children and their families, a Lucy’s Book Club book fair at Quail Ridge Books, and several special appearances by bestselling children’s author Audrey Penn (The Kissing Hand). A free Family Fun Concert featuring children’s band Sandbox is slated for Saturday, May 5, at The Green at North Hills in Raleigh.

Bookmarked! 2012 sponsorships, in amounts ranging from $15,000 to $250, are available now and offer high visibility for sponsors throughout the ten-day festival and for the next year of Lucy’s Book Club. Sponsorships help cover the costs of Lucy’s Book Club for 2012-2013 and provide significant support for the Center’s Family Support Fund, which helps close the gap between what families can afford to pay for services at the Center and their actual cost. As more than 60% of Center families pay less than the full cost of the mental health services provided to their children (and one in six receives services at no cost), Bookmarked! sponsorships help make it possible for these children to receive the treatment they need at the point in their development when it benefits them most.

Learn more about Bookmarked! 2012 at www.lucysbookclub.org, under the “Bookmarked! event” tab.

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The Lucy Daniels Center, formerly the Lucy Daniels Center for Early Childhood, is a nationally recognized model for childhood mental health education and services. The Center is the largest and most comprehensive non-profit focused on providing mental health services to young children and their families in the Triangle and is conveniently located at 9003 Weston Parkway, Cary, NC 27513. For more information visit www.lucydanielscenter.org

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